wowtion

A pair of clever television spots for JetBlue Airways, extolling the troubles of flying across the country in the typically cramped, bothersome, and noisy compartments that pass for the typical ticket nowadays.

Starting with “a couple of rough storyboards from the agency,” Stockholm’s againstallodds set out to enhance the ideas in a fun and playful way. “We were going for a 1960’s safety brochure style with its dry and somewhat unwilling comic aspect i.e. a sort of ‘duck’n’cover’ approach. We started off by doing a detailed storyboard which was later transformed into a detailed animatic. Once we were happy, it was fleshed out in 3D animation with added qualities to the characters to make them more dashing. The look development was aimed at getting a 2D flat shade whilst keeping a healthy balance with the 3D animation.”

3D, Transport